News

Whitepaper – 3D Workflows in Global E-Commerce

28.02.2020 by DGG

We are happy to announce the publication of our whitepaper with the title 3D Workflows in Global E-Commerce.

Within the concise document, we investigate the possibilities and current status of 3D experiences for e-commerce, notably 3D web-apps, mobile Augmented Reality (AR) and Virtual Reality (VR) applications. First we analyze the benefits of 3D experiences for retailers. Then we describe typical 3D processing workflows in practice and highlight technical challenges, as well as potentials for enhancing scalability and reducing costs.

Please find the document for download on slideshare.

Many retailers have conducted their own studies on the benefits of 3D in e-commerce. Often they already have created own workflows for the production of 3D assets. By now, it is clear that 3D product visualization has great potential to lower costs and increase revenue, but oftentimes it is hard to scale 3D workflows. Automating parts of the processes can be a great way to make 3D pipelines more efficient and affordable. More in detail, one finding from this whitepaper tackles the material conversion from master assets to the real-time model. Master assets are highly detailed models for the generation of renderings and are often already available. However, to show a 3D model in the browser or implement it in an AR or VR application, an efficient real-time model is needed. When it comes to optimizing a 3D model for real-time applications, it often involves manual work and is costly. Large retailers require scalable processes to make the efforts pay off. Therefore, 3D workflows in e-commerce need to be innovated to create efficient large-scale 3D pipelines.

Click here for more information about DGG RapidCompact. Want to know more about other publications of the DGG team? Check out our publications page.

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